GRAND PRIX and 2 GOLD LIONs (Best Use of Digital Direct Marketing Social Media & Viral Marketing and Product & Service
Public Health & Safety, Public Awareness Messages): METRO TRAINS – DUMB WAYS TO DIE BY McCANN (MELBOURNE AUSTRALIA)
GOLD LION (Best Use of Direct Marketing Flat Mailing): NGO – THE DAILY ABUSE BY SERVICEPLAN (Munich GERMANY)
GOLD LION (Best Use of Direct Marketing Ambient Media: large scale): FOOTBALL TEAM – MY BLOOD IS RED AND BLACK BY LEO BURNETT TAILOR MADE (SÃO PAULO BRAZIL)
2 GOLD LIONS (Best Use of Direct Marketing Ambient Media: large scale and Best Use of Digital Direct Marketing
Other Digital Platforms): COCA-COLA – SMALL WORLD MACHINES BY LEO BURNETT (SYDNEY AUSTRALIA)
GOLD LION (Best Use of Direct Marketing Direct response broadcast: TV, radio & infomercials): SKY – SKY LIVESPOTS BY SERVICEPLAN (Munich GERMANY)
GOLD LION (Best Use of Digital Direct Marketing Websites, Microsites & Banners): AMNESTY INTERNATIONAL – TRIAL BY TIMELINE BY COLENSO BBDO (Auckland NEW ZEALAND)
Try the site on trialbytimeline.org.nz
2 GOLD LIONs (Best Use of Digital Direct Marketing Mobile Marketing and Product & Service
Public Health & Safety, Public Awareness Messages): STARHUB MOBILE – THIRD EYE BY DDB GROUP (SINGAPORE)
GOLD LION (Product & Service Financial Products & Services): KBC – THE GAP IN THE MARKET BY TBWA\BELGIUM (Brussels BELGIUM)
GOLD LION (Product & Service Charities): PUBLIC AWARENESS / PET ADOPTION – DRIVING DOGS BY DRAFTFCB NEW ZEALAND (Auckland NEW ZEALAND)
