#Cannes2014 – Direct Gold Lions #canneslions

GRAND PRIX: MAGIC OF FLYING / BRITISH AIRWAYS / OGILVYONE LONDON, UNITED KINGDOM

GOLD LION: Use of Direct Marketing / Ambient Media: large scale / ALMOST IDENTICAL / MONDELEZ INTERNATIONAL / BELDENT / INFINIT / DEL CAMPO SAATCHI & SAATCHI, Buenos Aires ARGENTINA

GOLD LION: Use of Direct Marketing / Ambient Media: small scale / SORRY I SPENT IT ON MYSELF / HARVEY NICHOLS / CHRISTMAS / ADAM&EVEDDB / London UNITED KINGDOM

GOLD LION: Use of Direct Marketing / Direct response broadcast: TV, radio & infomercials / FIFA 14 / MICROSOFT / XBOX 360 / Y&R COLOMBIA / Bogotá COLOMBIA / WUNDERMAN COLOMBIA / Bogotá COLOMBIA

GOLD LION: Direct Marketing: Digital & Social / Use of Dgital Marketing / BOB DYLAN LIKE A ROLLING STONE / SONY MUSIC / BOB DYLAN BOX SET RELEASE / INTERLUDE / New York USA

GOLD LION: Direct Marketing: Digital & Social / Use of Dgital Marketing / SWEETIE / TERRE DES HOMMES NETHERLANDS / INTERNATIONAL CHILDRENS’ AID ORGANIZATION / LEMZ / Amsterdam THE NETHERLANDS

GOLD LION: Direct Marketing: Digital & Social / Use of Other Digital Platforms / SPEAKING EXCHANGE / CNA / ENGLISH COURSE / FCB BRASIL / São Paulo BRAZIL

GOLD LION: Direct Marketing: Digital & Social / Response/Real-Time Activity / DEAR FUTURE MOM / COORDOWN ONLUS / WORLD DOWN SYNDROME DAY / SAATCHI & SAATCHI / Milan ITALY

GOLD LION: Strategy / Product Launches / INGLORIOUS FRUITS AND VEGETABLES / INTERMARCHÉ / MARCEL / Paris FRANCE

GOLD LION: Product & Service / Fast Moving Consumer Goods / ALMOST IDENTICAL / MONDELEZ INTERNATIONAL / BELDENT INFINIT / DEL CAMPO SAATCHI & SAATCHI / Buenos Aires ARGENTINA

GOLD LION: Product & Service / Fast Moving Consumer Goods / MILKA LAST SQUARE / MONDELEZ INTERNATIONAL / FOOD / BUZZMAN / Paris FRANCE

GOLD LION: Product & Service / Cars & Automotive Services / SOUND OF HONDA / AYRTON SENNA 1989 / HONDA MOTOR CO. / INTERNAVI / DENTSU / Tokyo JAPAN

GOLD LION: Product & Service / Cars & Automotive Services / LIVE TEST SERIES / VOLVO TRUCKS / THE NEW VOLVO FM / FORSMAN & BODENFORS / Gothenburg SWEDEN

GOLD LION: Product & Service / Retail & E-Commerce, including Restaurants / INGLORIOUS FRUITS AND VEGETABLES / INTERMARCHÉ / MARCEL / Paris FRANCE

GOLD LION: Product & Service / Corporate Image & Information / VROOM RING BOOM / CLARO / OGILVY GUATEMALA / GUATEMALA

GOLD LION: Product & Service / Charities / SWEETIE / TERRE DES HOMMES NETHERLANDS / INTERNATIONAL CHILDRENS’ AID ORGANIZATION / LEMZ / Amsterdam THE NETHERLANDS

GOLD LION: Product & Service / Charities / RAISING VOICES / COLEGIO LAS LOMAS ORAL / OGILVY & MATHER ARGENTINA / Buenos Aires ARGENTINA

GOLD LION: Product & Service / Public Health & Safety, Public Awareness Messages / DEAR FUTURE MOM / COORDOWN ONLUS / WORLD DOWN SYNDROME DAY / SAATCHI & SAATCHI / Milan ITALY

GOLD LION: Best Integrated Campaign / Integrated Campaign Led by Direct Marketing / WE WERE THERE / BNP PARIBAS / BANK & ASSURANCES / SID LEE / Paris FRANCE