NBA – Hands By Translation

Set to “(You’ve Got) The Magic Touch” by The Platters, the hilarious ad follows the boy’s day-to-day efforts to do chores, floss his teeth, climb monkey bars, and even play the tuba – all without touching anything else with the same hand forever changed by his favorite team’s star.

“Hands” premiered Jan. 19. The spot also highlights the launch of NBA Saturday Primetime on ABC beginning Jan. 23.

Credits:

Brand/Client: NBA
Campaign Title: This is Why We Play Spot
Title: “Hands”
First Air Date: January 19, 2016

Agency: Translation
Chief Executive Officer: Steve Stoute
Chief Creative Officer: John Norman
Chief Strategy Officer: John Greene
Executive Creative Director: Betsy Decker
Group Creative Director: Matthew McFerrin
Group Creative Director: Armando Samuels
Creative, Copywriter: Max Hoch
Creative, Art Direction: Manuel Urbanke
Director of Content Production: Miriam Franklin
Content Producer: Kristen Cooler
Group Account Director: Tim Van Hoof
VP, Account Director: Justin Costa
Account Supervisor: Rachael Fogel
Account Executive: Chris Martin
Strategy: Tim Flood, Lindsey Neeld
Senior Project Manager: Matt DeSimone

Production Company: Arts & Sciences
Director: Matt Aselton
Director of Photography: Benn Martenson
Executive Producer: Mal Ward, Marc Marrie
Line Producer: Zoe Odlum

Editorial Company: Arcade Edit
Editor: Geoff Hounsell
Assistant Editor: Sam Barden
Post Executive Producer: Sila Soyer
Post Producer: Fanny Cruz

VFX Company: Arcade Edit
VFX Artist: Tristan Wake
VFX Executive Producer: Sila Soyer
VFX Producer: Fanny Cruz

Audio Post: Heard City
Mixer: Phil Loeb
Executive Producer: Gloria Pitagorsky
Producer: Sasha Awn

Music: “(You’ve Got) The Magic Touch”
Artist: The Platters