Small businesses are suffering from inferior mobile photography flooding Google’s search results. Just think about it. When you search for a place to visit on Google, you make quick judgement calls based on the images you see. And unlike big brands, small, local businesses don’t have the resources to brand themselves with great photography.
To pull it off Canon rallied more than 22,000 Canon fans, who helped changed more than 327,000 photos by uploading them to Google Local Guides. More importantly, on average 43% of the small businesses experienced a sales increase due to the initiative. Oh, and Google changed their image algorithm to recognize and prioritize great photography.
Advertising Agency:Uncle Grey, Copenhagen, Denmark
CD:Thomas Ilum
Acd:Simon Naver
Senior Creative:Christoffer Gøtzsche
Strategist:Patrick Poulsen
Account Manager:Jannie Tychsen
Client Service Director:Johan Krarup
Motion Graphic Designer:Mathias Nielsen
