British Heart Foundation — Til I Died By Saatchi & Saatchi

Twelve lives ended in an instant. Each with their own hopes and dreams for the future. Until they died. Leaving loved ones left in immeasurable despair and families changed forever.

We’re funding groundbreaking research that will help save young lives for generations to come. Projects like CureHeart, which aims to cure inherited heart muscle diseases, and pioneering research into sudden arrhythmic death syndrome (SADS).

This work is only the beginning. We need your help to keep hearts beating. Together we can protect precious hearts and create a future where young people dying from sudden cardiac death is a distant memory.