New billboards are causing travelers to do a double take.
At Sydney airport, arrivals are greeted by large ‘Welcome to Melbourne’ signs, while Melbourne airport features signs proclaiming ‘Welcome to Sydney’.
So, who’s behind this playful mix-up? None other than @specsavers and @tbwamelbourne.
Don’t worry, this isn’t a blunder, and no, passengers haven’t accidentally flown to the wrong city.
Look closely at the small print at the bottom and you’ll see it’s no mistake: you ‘should’ve gone to Specsavers’.