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People Like Us — #NameTheBias By Worth Your While

by Daniel Ingvartsen
Jan 23, 2025
in Goodvertising
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People Like Us’ Name The Bias campaign aims to highlight the stark inequity faced by ethnic minority workers in the UK. It features a powerful short film from award-winning director Naghmeh Pour and production company New Land. It features spoken word artist Yasmin Ali who performs an original piece, highlighting the need for change in the workplace. The film was inspired by an Oxford University study that found applicants from ethnically diverse backgrounds had to send 60% more applications to get a response from an employer, compared with an applicant with white British origin.

The campaign urges urgent action from the government in creating a timeline for the ethnicity pay gap reporting bill. It provides guidance from legal and EDI experts, providing advice on best practices when talking about money in the workplace.

More information: http://www.plu.org.uk

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