Australia is a giant desert island, sitting under a depleted ozone layer, that gets bombarded with some of the highest UV radiation levels on the planet. And despite this, studies show that fewer than 3 in 10 Australians use sunscreen regularly. Dropping to 1 in 5 when it comes to men. Resulting in 2 out of 3 Australians being treated in their lifetime – mostly made up of men. And yet, when you look at the skincare and SPF category, no one was talking to them. The category is awash with clinical/pharmaceutical and/or feminine aesthetics and messaging, whilst being overtly sun-loving in its expression. So, we decided to do something about it. Say hello to SLATHER.
