THEINSPIRATION.COM
  • Advertising
  • Art
  • Design
  • Movies
  • Photography
  • Graphics
  • Music
  • Goodvertising
  • Architecture
  • Fashion
No Result
View All Result
  • Advertising
  • Art
  • Design
  • Movies
  • Photography
  • Graphics
  • Music
  • Goodvertising
  • Architecture
  • Fashion
THEINSPIRATION.COM
No Result
View All Result

Chicago Hearing Society — Caption With Intention FCB, Chicago

by Daniel Ingvartsen
Jun 18, 2025
in Goodvertising
Share on FacebookShare on Twitter
FCB Chicago, in close partnership with the Chicago Hearing Society (CHS) and core creative partner Rakish Entertainment, has introduced Caption with Intention—a groundbreaking new caption design system created to transform how Deaf and Hard of Hearing audiences experience film and television. Unlike traditional captions, which have remained largely unchanged since the 1970s, this system uses animation, color, and variable typography to convey not just dialogue, but emotion, tone, and pacing.

Over the course of nearly a year, FCB and CHS collaborated closely to research, prototype, and test dozens of caption variations using iconic scenes from acclaimed films. Through in-person sessions, remote feedback, and real-time design refinements, the system was built with and for the Deaf community—addressing key shortcomings like speaker attribution, synchronization, and intonation in a way that hadn’t been done before.

Advertisements

“We brought together a diverse group of Deaf and Hard of Hearing people, whose lived experiences and expertise guided the team in shaping a system designed to serve our community and beyond. Centering Deaf perspectives was essential to ensuring the authenticity of this new caption design system,” says Karla Giese Coordinator of Training and Education, CHS.

Please visit fcb.com for more



ShareTweet

Related Posts

Aalborg Handball x WFP — In The Name of Hunger By Worth Your While
Goodvertising

Aalborg Handball x WFP — In The Name of Hunger By Worth Your While

May 7, 2026
Corinthians — Remove Seat After Racist Insults
Goodvertising

Corinthians — Remove Seat After Racist Insults

Apr 30, 2026
Child Focus — Miles for the Missing By VML Belgium
Goodvertising

Child Focus — Miles for the Missing By VML Belgium

Apr 30, 2026
UN Women Brazil — Active Voice By Artplan
Goodvertising

UN Women Brazil — Active Voice By Artplan

Apr 23, 2026
We’re Breast Cancer Now. Until we’re Breast Cancer Never
Goodvertising

We’re Breast Cancer Now. Until we’re Breast Cancer Never

Mar 27, 2026
Call A Boomer —  By Matter Neuroscience
Goodvertising

Call A Boomer — By Matter Neuroscience

Mar 20, 2026

X

  • 115.4k Followers

INSTAGRAM

  • 2.1k Followers

FACEBOOK

  • 39.8k Fans

NEWSLETTER

RECENT POSTS

Late-Night City Explorations Embroidered By Adrienna Matzeg

Late-Night City Explorations Embroidered By Adrienna Matzeg

May 7, 2026
Adidas — Backyard Legends

Adidas — Backyard Legends

May 7, 2026
Liquid Death — Please Watch, Liquid Death Could Save Your Life Infomercial

Liquid Death — Please Watch, Liquid Death Could Save Your Life Infomercial

May 7, 2026
  • Advertising
  • Art
  • Design
  • Movies
  • Photography
  • Graphics
  • Music
  • Goodvertising
  • Architecture
  • Fashion

theinspiration.com established 2010

No Result
View All Result
  • Advertising
  • Art
  • Design
  • Movies
  • Photography
  • Graphics
  • Music
  • Goodvertising
  • Architecture
  • Fashion

theinspiration.com established 2010