The International Committee of the Red Cross (ICRC) has launched a bold new campaign, Laws Under Attack, to draw global attention to the repeated targeting of hospitals and medical personnel in conflict areas —despite the Geneva Convention’s explicit protections established over seven decades ago.
When violence escalated in Lebanon in 2024, the last operational hospital in southern Lebanon became a direct casualty of targeted attacks. In a powerful statement to the world, the ICRC partnered with TBWA\RAAD to transform the very laws being violated into an urgent plea for accountability.
