Where Is A Safe Place To Stab?

At a school in Tulse Hill, Brixton, the classrooms are empty, the chairs are stacked, the corridors are silent. The staff room is a makeshift video village made up of monitors and creatives leaning forward on plastic seats listening to audio through old school wired headsets. The gym is dark but not empty; cameras are in place, production is in full swing, and the eye-catching centrepiece: a large human-sized sculpture, is beaming with laser lights. The sight, intriguing.

‘Where is a safe place to stab?’ is the million dollar question projected onto the wall – the alarming insight that kick-started the entire campaign; growing numbers of young children are asking that very question, and Saatchi & Saatchi, Glue Society and StreetDoctors set to communicate the answer: there isn’t.

‘The Fatal Question’ centres around real-life stories, using the narratives of individuals who died from single-stab wounds across a range of body parts, to educate young audiences about the dangers of stabbings and that there is no safe place to stab someone.

“It’s such a pressing and ongoing societal issue,” begins Pete Ioulianou, associate creative director at Saatchi & Saatchi. “Lives are being lost – it’s always important, but right now it feels particularly urgent.”