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PepsiCo — Pepsi Max Drive-Thru-Thru

by René Kammersgaard
Sep 25, 2026
in Advertising
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https://d2clgeqocjw7k2.cloudfront.net/6ab5fd10009746148472b213/high.mp4
Pepsi Max turned its “meals taste better with Pepsi Max” platform into a playful Australian stunt. A guerrilla Drive Thru-Thru booth appeared at the end of regular drive-thrus, making sure no meal could leave without an ice-cold Pepsi Max. A simple, unexpected intervention turned an everyday moment into entertaining social content — bringing the brand promise to life in a way that feels distinctly Aussie.
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