Apple Music has unveiled a new brand identity, and its new logo was quite literally made by sound. Working with Fred again.. and NEST Acoustics, Apple used music to shape the logo practically, capturing it entirely in camera rather than building it digitally – “just music, made visible.” The behind-the-scenes film shows how the collaboration came together, much like Apple’s earlier in-camera approach to the Apple TV rebrand. The new look rolls out alongside a fresh app icon and design updates in iOS 27.2.
