Challenge: The killing of endangered species for trophies or pleasure is unfortunately sometimes overlooked. Pro Wildlife is campaigning against this barbaric sport. We want to raise awareness and donations in support of this campaign.
Solution: To achieve the awareness required, we used a surprising and unseen medium. We designed a set of three donation stamps for Pro Wildlife.
Result: 50 cents from the sale of each stamp went to Pro Wildlife. Our campaign raised a total of Euro 41,000 for Pro Wildlife, as well as mentions in several newspaper articles and discussions on blogs and social networks. Clicks on prowildlife.de increased by 400%.
EVERY TROPHY COSTS A LIFE. YOUR DONATION CAN SAVE IT.
