Volkswagen – The Human Crossing By Memac Ogilvy & Mather, Dubai

Drivers ignore zebra crossings far too often. It’s no surprise that 20% of all road accidents in the United Arab Emirates involve pedestrians. So we had an innovative idea to make our roads a little more human, reminding drivers that pedestrians aren’t invisible, they are human beings, each with their own name and story. #HumanCrossing