On 21 June Lotto NZ released its latest Powerball commercial, ‘Lost,’ via DDB New Zealand, which quickly became New Zealand’s favourite ad on air, according to viewer-led research by Think TV and TRA. But a month after the release of ‘Lost’, Lotto NZ revealed that the ad was much more than a commercial – it was actually a ticket. Hidden throughout the commercial were Lotto numbers and viewers were challenged to find seven of them for their chance at a grand prize of $10,000 and 10 runner-up prizes of $1,000. Lotto NZ created an interactive website to turn the search for the hidden numbers into a game and drip-fed clues to players on social media and even the live Lotto draw aired on ONE.
