Specsavers sponsor the soap opera Emmerdale. These short ads are an homage to the soap in all its glory. The copywriter was Geoff Alderman, The Art Director was Mark Howard, Richard James was Creative Director and they were directed by Ollie Parsons at Another. Thanks to Vicky Clarke, Sam Lock, Simone Roberts, Vicky Norman, Ian Maybank, Rebecca Holmes Jennie Phillips, Felicity Pelly, Katie Digweed, Tim Marshall, Sam George and all at Manning Gottlieb including Matt Mint and Katherine French.