Sandy Hook Promise (SHP) envisions a future where all children are free from school shootings and other acts of violence. As a national nonprofit organization, SHP’s mission is to educate and empower youth and adults to prevent violence in schools, homes, and communities. Creators of the life-saving, evidence-informed “Know the Signs” prevention programs, SHP teaches the warning signs of someone who may be in crisis, socially isolated, or at-risk of hurting themselves or others and how to get help. SHP also advances school safety, youth mental health, and responsible gun ownership at the state and federal levels through nonpartisan policy and partnerships. SHP is led by several family members whose loved ones were killed in the tragic mass shooting at Sandy Hook Elementary School on December 14, 2012.
AGENCY: BBDO NEW YORK
Worldwide chief creative officer: Chris Beresford-Hill
CEO of BBDO Worldwide: Nancy Reyes
CEO of BBDO New York & Energy BBDO: Jiah Choi
CSO of BBDO New York: Emily Portnoy
Executive creative director: Peter Kain
Executive creative director: Marcelo Nogueira
Associate creative director: Benner Rawley
Associate creative director: Erik Nystrom
VP, creative director: Berto Santana
Junior art director: Sara Kway
SVP, project management director: Mark Lester
SVP, account director: Elizabeth Maini
Account director: Sarah Davies
Assistant account executive: Diana Lichtenstein
Senior strategist: Freya Dumasia
Executive director, marketing science: Steve Viglione
AGENCY PRODUCTION: OMNICOM PRODUCTION
Head of production: John Doris
Executive producer: Bruce McDonald
Producer: Esther Lee
Senior music producer: Julia Millison
Associate music producer: Danny Milkis
Executive producer, Art Buying: Erin Breen
Associate producer: Cleo Montagnana
Group business affairs lead: Adele Solomon
PRODUCTION COMPANY: SMUGGLER
Director: Henry-Alex Rubin
Executive producers: Patrick Milling-Smith, Brian Carmody, Drew Santarsiero
Managing director: Sue Yeon Ahn
Head of production: Alex Hughes
Producer: Manny Caston
Production supervisor: Darby Wesel
Commercial coordinator: Sivan Ambrose
1st AD: Boma Pennebaker
Director of photography: Laura Merians
Production designer: Justin Allen
Casting director: Ross Lacy and Shane Springer of Ross Lacy Casting
Key costumer: Britt Wright
COLOR/VFX/FINISHING: COFFEE & TV Studio
Colorist: George Neave
Color assists: Liam Van Rooyen & Lois Chapman
VFX lead: Laura Smith
VFX lead: Callum Wellby & Zoe Cosh
Producers: Sorrel Higgins & Kat Tallis
Executive producer: Jaz Rongokea
AGENCY: WEBER SHANDWICK NEW YORK
EVP, social impact: Lee Ann Townes
EVP, media: Meaghan Jones Koppel
SVP, media: Erin Kerr
VP, client experience: Allison Ranshous
VP, client experience: Jason Baran
Account director, media relations: Haley McDill
Senior associate, media relations: Ashleigh-Kathryn White
Associate, client experience: Ella Stern
CLIENT: SANDY HOOK PROMISE
Co-CEO and cofounder: Nicole Hockley
Co-CEO and cofounder: Mark Barden
Chief operating officer: Dawn Lyons
VP, marketing: Anita Issar
Associate VP, communications: Aimee Thurnberg
