THEINSPIRATION.COM
  • Advertising
  • Art
  • Design
  • Movies
  • Photography
  • Graphics
  • Music
  • Goodvertising
  • Architecture
  • Fashion
No Result
View All Result
  • Advertising
  • Art
  • Design
  • Movies
  • Photography
  • Graphics
  • Music
  • Goodvertising
  • Architecture
  • Fashion
THEINSPIRATION.COM
No Result
View All Result

Chicago Hearing Society — Caption With Intention FCB, Chicago

by Daniel Ingvartsen
Jun 18, 2025
in Goodvertising
Share on FacebookShare on Twitter
FCB Chicago, in close partnership with the Chicago Hearing Society (CHS) and core creative partner Rakish Entertainment, has introduced Caption with Intention—a groundbreaking new caption design system created to transform how Deaf and Hard of Hearing audiences experience film and television. Unlike traditional captions, which have remained largely unchanged since the 1970s, this system uses animation, color, and variable typography to convey not just dialogue, but emotion, tone, and pacing.

Over the course of nearly a year, FCB and CHS collaborated closely to research, prototype, and test dozens of caption variations using iconic scenes from acclaimed films. Through in-person sessions, remote feedback, and real-time design refinements, the system was built with and for the Deaf community—addressing key shortcomings like speaker attribution, synchronization, and intonation in a way that hadn’t been done before.

Advertisements

“We brought together a diverse group of Deaf and Hard of Hearing people, whose lived experiences and expertise guided the team in shaping a system designed to serve our community and beyond. Centering Deaf perspectives was essential to ensuring the authenticity of this new caption design system,” says Karla Giese Coordinator of Training and Education, CHS.

Please visit fcb.com for more



ShareTweet

Related Posts

WWF – Fire On Display
Goodvertising

WWF – Fire On Display

Aug 6, 2026
Greenpeace — Renaming Tube Stations
Goodvertising

Greenpeace — Renaming Tube Stations

Jul 1, 2026
WWF —  Team Forest
Goodvertising

WWF — Team Forest

Jun 12, 2026
Unicef — I Want AI To Take my Job By One Minute Briefs
Goodvertising

Unicef — I Want AI To Take my Job By One Minute Briefs

May 29, 2026
March For Our Lives —  The Bulletproof Dress
Goodvertising

March For Our Lives — The Bulletproof Dress

May 19, 2026
Aalborg Handball x WFP — In The Name of Hunger By Worth Your While
Goodvertising

Aalborg Handball x WFP — In The Name of Hunger By Worth Your While

May 7, 2026

X

  • 115.4k Followers

INSTAGRAM

  • 2.1k Followers

FACEBOOK

  • 39.8k Fans

NEWSLETTER

RECENT POSTS

McDonald’s — Welcome to Burgers

McDonald’s — Welcome to Burgers

Aug 17, 2026
Pure Street Photography Awards 2026

Pure Street Photography Awards 2026

Aug 14, 2026
Disneyland Paris — Total Eclipse of the Mouse By  BETC Paris

Disneyland Paris — Total Eclipse of the Mouse By BETC Paris

Aug 14, 2026
  • Advertising
  • Art
  • Design
  • Movies
  • Photography
  • Graphics
  • Music
  • Goodvertising
  • Architecture
  • Fashion

theinspiration.com established 2010

No Result
View All Result
  • Advertising
  • Art
  • Design
  • Movies
  • Photography
  • Graphics
  • Music
  • Goodvertising
  • Architecture
  • Fashion

theinspiration.com established 2010