Škoda, one of the main partners of the Tour de France, and FCB London are turning penis graffiti into an OOH platform to promote the Tour de France Femmes avec Zwift.
Every year, hundreds of penises are graffitied onto the race route during the men’s Tour de France. It’s a constant battle for organisers who have employed a dedicated team to try to paint over the markings before they’re captured by the world’s press reporting on the race.
