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GUCCI — The Tiger By Spike Jonze and Halina Reijn

by Daniel Ingvartsen
Sep 25, 2025
in Advertising
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The story of The Tiger follows Barbara Gucci, Head of Gucci International and Chairman of California, as she gathers her children and a special guest at the family home to celebrate her birthday. Beneath the polished surface, Barbara struggles to balance everything: upholding the company’s reputation, impressing a guest of honor, being a mother, and her desperate attempt to control it all. When the night takes an unexpected turn, her carefully crafted façade cracks and teeters on collapse as the family attempts to find a new way.



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