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John Lewis & Partners — Where Love Lives By Saatchi & Saatchi

by Daniel Ingvartsen
Nov 6, 2025
in Advertising
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If you can’t find the words, find the gift
We don’t always know how to say how we feel. Not out loud. Not properly. But then comes Christmas and something in us wants to try. This is the story of a dad and his son, and the gift that helps them find their way back to one another. Because, sometimes, a gift can say the things we can’t.

Where Love Lives
Pressed on a classic black 12” vinyl, Alison Limerick’s ‘90s dance anthem ‘Where Love Lives’ is available exclusively at John Lewis. Featuring brand new club-inspired artwork. Side A of the vinyl treats music fans to Alison’s early ‘90s original version of the track, still pounding with cultural resonance and a longtime favourite of DJs worldwide. Side B presents globally acclaimed UK artist and producer Labrinth’s reimagination of ‘Where Love Lives,’ a genuinely unguarded take on the iconic hit – both featuring in this year’s ad.

John Lewis profits from each ‘Where Love Lives’ record sold will be donated to the Building Happier Futures fund, part of the John Lewis Partnership Foundation (Registered charity number: 1118162).

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