GRAND PRIX (Internet Film Series) AND GOLD LION (Best integrated content campaign): INTEL + TOSHIBA – THE BEAUTY INSIDE: EPISODE 1: HELLO MY NAME IS ALEX / THE BEAUTY INSIDE: EPISODE 2: LEAH / THE BEAUTY INSIDE: EPISODE 3: IT HAS TO BE TONIGHT / THE BEAUTY INSIDE: EPISODE 4: HELP WANTED / THE BEAUTY INSIDE: EPISODE 5: I’D LIKE TO SHOW YOU SOMETHING / THE BEAUTY INSIDE: EPISODE 6: THAT’S IT FOR ME
BY PEREIRA & O’DELL (San Francisco USA)
2 GOLD LIONS (Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand and Best integrated content campaign
): KOKANEE – THE MOVIE OUT HERE BY GRIP LIMITED (Toronto CANADA)
GOLD LION (Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s)): IBM – A BOY AND HIS ATOM: THE WORLD’S SMALLEST MOVIE BY OGILVY NEW YORK (USA)
GOLD LION (Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s)) and GOLD (Craft – Best Copywriting): INTEL + TOSHIBA – THE BEAUTY INSIDE BY PEREIRA & O’DELL (San Francisco USA) pereiraodell.com
GOLD LION (Best brand or product integration into a feature film, existing TV show and/or series): WWF – DEFORESTED FIELD BY GREY 141 GROUP (São Paulo BRAZIL)
GOLD LION (Best use or integration of user-generated content): VOLKSWAGEN GROUP CHINA – BUILDING THE PEOPLE’S CAR BY PROXIMITY BEIJING (CHINA) AND GOODSTEIN & PARTNERS (Beijing CHINA)
GOLD LION (Best use or integration of experiential events): HOT WHEELS – DOUBLE LOOP DARE BY MISTRESS (Venice USA)
GOLD LION (Best use or integration of experiential events): MACY’S – YES, VIRGINIA THE MUSICAL BY JWT NEW YORK (USA)
2 GOLD LIONS (Best use or integration of music and Best integrated content campaign): METRO TRAINS – DUMB WAYS TO DIE BY McCANN (MELBOURNE AUSTRALIA)
GOLD LION (Best use or integration of gaming): PERRIER – SECRET PLACE BY OGILVY FRANCE (Paris FRANCE)
GOLD LION (Best use or integration of gaming): OLD SPICE – DIKEMBE MUTOMBO’S 4 1/2 WEEKS TO SAVE THE WORLD BY WIEDEN+KENNEDY (Portland USA)
GOLD LION (Best use or integration of digital or social media): CAPE TOWN TOURISM – SEND YOUR FACEBOOK PROFILE TO CAPE TOWN BY OGILVY & MATHER CAPE TOWN (SOUTH AFRICA) AND R.E.C (Cape Town SOUTH AFRICA)
2 GOLD LIONS (Best use or integration of digital or social media and Best integrated content campaign): MYDSL – SCREEN-AGE LOVE STORY BY ACE SAATCHI & SAATCHI (Manila THE PHILIPPINES)
GOLD LION (Best integrated content campaign): PROMETHEUS FILM – PROMETHEUS INTEGRATED CAMPAIGN BY IGNITION INTERACTIVE (Santa Monica USA)
