GRAND PRIX AND 2 GOLD LIONS (Best Use of Guerilla Marketing in a Promotional Campaign and Corporate Image & Information): SPORT CLUB RECIFE FOOTBALL CLUB – IMMORTAL FANS BY OGILVY BRASIL (São Paulo, BRAZIL)
GOLD LION (Best Use of Experiential Marketing in a Promotional Campaign): WWF – THE ANT RALLY BY BBDO GERMANY (Düsseldorf GERMANY)
GOLD LION (Best Use of Experiential Marketing in a Promotional Campaign): TOYOTA – TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN BY SAATCHI & SAATCHI LA (USA)
2 GOLD LIONS (Best Use of Guerilla Marketing in a Promotional Campaign and Publications & Media): URA.RU CITY WEBSITE – MAKE THE POLITICIANS WORK BY ekaterinburg (RUSSIA)
GOLD LION (Best Use of Guerilla Marketing in a Promotional Campaign): THE ROYAL BOROUGH OF GREENWICH – THE POWER OF CUTE BY OGILVY GROUP UK (London UNITED KINGDOM)
GOLD LION (Best Use of Ambient in a Promotional Campaign): THE UNIVERSITY OF ENGINEERING AND TECHNOLOGY – POTABLE WATER GENERATOR BY MAYO DRAFTFCB (Lima PERU)
2 GOLD LIONS (Best Use of Ambient in a Promotional Campaign and Public Health & Safety, Pubic Awareness Messages): SAMSUNG LIFE INSURANCE – BRIDGE OF LIFE BY CHEIL WORLDWIDE (Seoul SOUTH KOREA)
2 GOLD LIONS (Best use of Social Media Marketing in a Promotional Campaign and Public Health & Safety, Pubic Awareness Messages): METRO TRAINS – DUMB WAYS TO DIE BY McCANN (MELBOURNE AUSTRALIA)
GOLD LION (Best use of Social Media Marketing in a Promotional Campaign): RED BALLOON – CELEB GRAMMAR COPS BY OGILVY BRASIL (São Paulo BRAZIL)
2 GOLD LIONS (Best use of Social Media Marketing in a Promotional Campaign and Corporate Image & Information): DOVE MASTERBRAND – REAL BEAUTY SKETCHES BY OGILVY BRASIL (São Paulo BRAZIL)
GOLD LION (Fast Moving Consumer Goods – not including food): PAMPERS – GIVING BIRTH LIVE BY DEL CAMPO SAATCHI & SAATCHI (Buenos Aires ARGENTINA)
GOLD LION (Durable Goods): KONAMI – ENTER THE GAME BY HAVAS SPORTS & ENTERTAINMENT (Madrid SPAIN)
GOLD LION (Best Integrated Campaign Led by Promotion and Activation): AXE – APOLLO CAMPAIGN BY BBH (London UNITED KINGDOM)
