HelmetHair By DDB, Copenhagen

The awesome HelmetHair concept was concieved by Simon Higby and Clara Prior, two creatives from DDB Copenhagen at the time. “44% of children surveyed don’t wear a helmet while riding a bike, they wanted to come up with a design that kids would want to wear without being forced.” The project was part of Simon Higby’s MBA thesis and the prototype was created using 3D printing technology by the Danish design company MOEF. I was lucky enough to work on the HelmetHair project as a design intern from the School of Visual Communication, and the project marked the end of my internship as my exam case. The HelmetHair project was made in collaboration between DDB Copenhagen and the MOEF. Watch the cool “Making of HelmetHair video” from MOEF – showing how the prototype for the helmet was made, and walkthrough the conceptual design of the graphic identity, the digital concept and packaging concept.