The campaign centers on how at the core of streetwear’s evolution lies a defiant spirit. One that is relentless, unbound by rules, expectations, or norms. As the brand that invented the world’s-first hoodie and patented the Reverse Weave technology, Champion is on a mission to provide every creator a canvas to live their true purpose and a platform to tell their stories. And the spot highlights the unique stories of designers past and present—who embody this no-permission ethos as they make their mark on the world.
The global film acts as a rallying cry to creators everywhere: you don’t need permission to make your mark. It grounds the story in Champions heritage as a brand that zigged in a zagging world to create an icon: the hoodie. It then focuses on the incredible story of iconic streetwear brands making their mark on Champion’s iconic hoodie—without permission—to inspire a new generation to create the icons of tomorrow.
In support, Champion and 72andSunny also hosted an event to celebrate these past designs. For one night only, the collection was on display at the Brooklyn Museum featuring early Supreme, Kith, Pyrex, and Bape designs on Champion blanks, as well as pieces designed by emerging creators who are just starting to make their mark on the world today.
These next-generation Creators (who created a 1:1 design to display at the “No Permission” Event at the Brooklyn Museum) each take the reins on their art as forms of self-expression and do not seek permission to push boundaries in their areas of passion.
To get everyone involved, Champion also hosted a social first scavenger hunt with pieces from “The No Permission Collection” where early designs by iconic streetwear brands on Champion blanks were hidden in cities across the country; local influencers shared clues to their location.
In 2023, Champion unveiled the first iteration of the campaign, “Champion What Moves You,” as a bold rallying cry for creators around the world to craft with purpose and catalyze change through their unique talents. With this year’s focus on design and designers, the brand is continuing its mission to be a canvas for culture and creativity by giving the design community a platform to share their art with the world.
