For viewers who haven’t felt the unique pain of walking down stairs after running a marathon, they’re clued in to the inspiration behind the creative about 20 seconds into the 30-second ad, when a man in a yellow taxi looks curiously out his window at one person ungracefully making his way down the stairs.
It turns out that his car’s radio station was playing Nazareth’s 1976 track “Love Hurts,” which concludes as the channel’s host dedicates the song to “everyone who ran the marathon yesterday — hope you’re doing okay out there.”
