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World ID — Bots Are Here

by Daniel Ingvartsen
Sep 19, 2025
in Advertising
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World released the first fully synchronized, three-robot billboard in Manhattan Beach, Los Angeles, on September 6 to promote the importance of proof of human for the age of AI. The message is simple: Bots are here — we need to make them easier to spot.

The solution is World ID: a digital proof of human that anonymously proves someone is a unique human, not a bot. IRIS Worldwide collaborated with MachineHistories production studio to engineer the world’s first billboard fully powered by a unified robot network called “BotBoard.”

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