Recognizing the resourceful way Filipino businesses use everyday objects as makeshift door barricades when needing a short break, the campaign ingeniously reimagines KitKat as a purpose-built break-time signal. Specially designed KitKat Break Bars are slid between door handles, serving as a quirky yet effective way to indicate a temporary closure, allowing employees to take a quick, undisturbed rest.
“KitKat has always been synonymous with breaks,” said Jin Nataniel Ong, Senior Brand Manager of KitKat. “The campaign champions breaks for shop owners, playing on an existing Filipino behavior with the signature KitKat humor.”
The campaign saw KitKat distributing Break Bars to local shops across Metro Manila, replacing their improvised barricades with this fun and practical alternative. The initiative has been met with gratitude from small business owners.
