To tease Hulu landing on Disney+, a new outdoor campaign merges the two brands into one deliberately unfinished question: “hu Dis?” – “hu” set in Hulu’s signature green, “Dis?” in Disney’s classic script. Instead of titles, release dates or full logos, the billboards pair the lockup with tightly cropped fragments – a lower face, a costume detail, a close-up pair of eyes – giving fans just enough to start guessing who or what they’re looking at. Brand recognition does the heavy lifting, while the partial reveals turn each board into a recognition game made to be photographed and debated online.
