Ramp turned finance software into an unexpected love letter to skateboarding culture. When Tony Hawk finds himself targeted by the skate mafia, he enters witness protection and is hidden in the last place anyone would expect: a Wall Street trading floor, under the name Anthony Stock. Blending the “you look like Tony Hawk” meme with the nostalgic world of Tony Hawk’s Pro Skater, the campaign recreates the look, music and gaming language of the 2000s — complete with a playable website. By putting entertainment and cultural references first and the product second, Ramp makes a traditionally boring category feel anything but boring.
