Visit Sweden has opened The Introvert Travel Agency – a travel agency for people who would rather skip the small talk. The idea builds on research showing that 67% of travelers prefer destinations where social interaction is optional, and that 53% would pay extra for peace, privacy and fewer crowds. Through an online booking platform and pop-up agencies in Berlin (14–17 October), Paris (21–24 October) and London (28–31 October), travelers can plan a Swedish trip built around space, quiet and nature, with allemansrätten – the right of public access – and the country’s low population density as the main selling points.
