Marvel turned the Seoul skyline into a giant cinematic screen to build hype for Avengers: Doomsday. Using 2,000 synchronised drones above the Han River, the studio brought some of its most iconic characters and moments to life in a spectacular light show. But the real showstopper was the transformation of Iron Man into Doctor Doom — a visual reveal that plays directly on Robert Downey Jr.’s return to the Marvel universe, this time as its new villain. By turning the night sky into a piece of Marvel storytelling, the campaign created a spectacular shared experience that fans couldn’t help but capture and spread across social media.
