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Specsavers — Welcome to Melbourne At Sydney Airport By TBWA\Melbourne

by Daniel Ingvartsen
Sep 26, 2024
in Advertising
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New billboards are causing travelers to do a double take.

At Sydney airport, arrivals are greeted by large ‘Welcome to Melbourne’ signs, while Melbourne airport features signs proclaiming ‘Welcome to Sydney’.

So, who’s behind this playful mix-up? None other than @specsavers and @tbwamelbourne.

Don’t worry, this isn’t a blunder, and no, passengers haven’t accidentally flown to the wrong city.

Look closely at the small print at the bottom and you’ll see it’s no mistake: you ‘should’ve gone to Specsavers’.

Visit tbwa.com.au

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