Greenpeace turned a giant limestone boulder into an unlikely tribute to Sir David Attenborough — and a weapon in the fight against destructive fishing. Carved in his likeness, the ‘Attenboulder’ is destined for the bottom of the North Sea, where it will become part of an underwater barrier designed to stop industrial fishing vessels dragging heavy nets across the seabed. The stunt builds on Greenpeace’s campaign to turn supposedly protected waters into actual ocean sanctuaries, using physical boulders to disrupt bottom trawling. By combining Attenborough’s iconic status with a brilliantly named piece of direct action, Greenpeace has created a campaign that is impossible to ignore.
