The narrative follows a Black man who endures microaggressions, indifference, and substandard care in medical settings. Cinematically, the patient is often blurred in frame, a deliberate choice symbolizing the systemic invisibility imposed on Black patients, while the cold, detached demeanor of healthcare professionals is starkly emphasized.
Corpo Preto premiered on April 1 at the Cinema Estação do Shopping da Gávea in Rio de Janeiro. The screening was followed by a panel discussion featuring experts like Dr. Amanda Machado and director Nany Oliveira, moderated by Annelise Passos of Artplan. This event aimed to spark critical conversations about racial bias in healthcare delivery . To amplify its message, the campaign incorporated out-of-home advertising, influencer activations, lectures, and further public screenings, all with the objective of fostering racial literacy in medical education.
Complementing the film is Nigrum Corpus – Um estudo sobre racismo na medicina brasileira, a pioneering book grounded in real testimonies. Distributed to medical schools nationwide, this text serves as an educational tool designed to confront and dismantle biases at their root within the medical profession.
With this dual-format approach—visceral storytelling through film and reflective learning through literature—IDOMED and Artplan crafted a campaign that transcends awareness, embedding systemic change into the future of medical practices in Brazil.
