Morrisons turned everyday fruit and vegetables into a cast of Halloween monsters. Avocados become “Monster Eyes”, carrots transform into “Zombie Fingers” and a red pepper becomes a screaming face. Using simple still-life photography, playful naming and bold price tags, the campaign gives ordinary fresh produce a spooky makeover while keeping affordability at the heart of the message. A wonderfully simple idea that combines seasonal relevance with product advertising — proving that even the most everyday ingredients can become the stars of a campaign with a little imagination.
